What in the world is SETSO?
At Doppelganger Beard Co., we don’t just throw around catchy slogans—we build an entire brand around beard care that actually works. Soft Enough to Sit On (SETSO) isn’t just a funny tagline. It’s the foundation of everything we do.
Think about it: Most beard products leave your beard feeling like a greasy, sticky mess or worse—dry, rough, and wiry. That’s not the experience we wanted. We set out to create beard care that delivers legendary softness—the kind of softness that makes people take notice, lean in closer, and maybe even get comfortable.
SETSO means no grease, no grime, no B.S.—just real, weightless hydration and a beard so soft, so touchable, that it becomes the ultimate seat of comfort. It’s the standard for every product we create. If it’s not Soft Enough to Sit On, we don’t make it.
Welcome to Doppelganger Beard Co.—where beards get the respect (and the softness) they deserve.
SETSO isn’t just a saying. It’s a promise.